ASHLAND PLACE HISTORIC DISTRICT
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Ashland Place Historic District Highlights
Ashland Place Historic District was designated a Phoenix historic district in May of 1992. Its period of significance is 1920-1904. It was built as a subdivision of Dwight B. Heard’s “Los Olivios” subdivision. Homes in this area consist of Bungalow and Period Revival built in the 1920’s. Ashland Place was one of the earliest and largest subdivisions built during this period of expansion. Developed by Home Builders Inc., the homes in Ashland Place were compact and affordable to construct. The original Ashland Place building plat was recorded in 1920 and contained 76 lots—including eight on Central Avenue. These original Central Avenue lots are not a part of the Ashland Place historic neighborhood today because they no longer contain historic structures.
Forty-seven homes were built on a speculative basis by mid-1926, and by 1931 only four lots remained vacant. This was all part of the spirit of the 1920s—buying what was out of reach. For the first time in history, customers used affordable payment plans to purchase the homes instead of paying upfront. This was a new concept at the time and brought national exposure to Home Builders Inc., which primarily offered affordable, bungalow-style homes.
The neighborhood was one of the most successful of the subdivisions built during the period. While multiple developers, contractors or private investors built other Phoenix-area districts, Ashland Place was almost completely the product of Home Builders Inc. The company was one of the most prolific residential development companies in Phoenix at the time; it was responsible for the construction of more than 800 homes in central and north central Phoenix before its liquidation in 1939.
In 1924, the company hired C. Lewis Kelley, a Hollywood architect. Under Kelley’s leadership, construction began to diversify into other architectural styles. Fourteen homes were added to the subdivision from 1924 to 1926. They included beautiful Tudor Revival and Spanish Eclectic cottages—styles Kelley popularized. Home Builders Inc. advertised its designs as “specialty of building for folks of moderate means.” The early residents of Ashland Place were primarily middle-class people of modest means like teachers, bank tellers, pharmacists, tailors and engineers. Today, Ashland Place is a charming neighborhood lined with mature ash trees and charming streetlights—mere steps from the new light rail.
Information courtesy of the Phoenix Historic Preservation Office
Explore Ashland Place Historic District
Generally located along Hoover, Vernon and Ashland Avenues between Central Avenue and Third Street. It is also known as Ashland Place Subdivision and is approximately 150 acres in size.
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